Mootrack at Agroexpo 2025: Building the World’s Largest On-Chain Cattle Registry

July 2025 – Bogotá, Colombia

7/24/20251 min read

Jubel and Alex
Jubel and Alex

It’s been a fast-paced year filled with blockchain events and hackathons —WEN in Estonia, Solana Breakpoint 2024 in Singapore, the After Breakpoint event series, and Solana Temple, a month-long builders’ camp. We also joined Solana Crossroads in Istanbul. Now, Jubel and Alex just returned from Agroexpo 2025 in Bogotá—Colombia’s biggest CattleTech expo.

And we’re more confident than ever: we’re building the world’s largest blockchain-based smart cattle registry.

🧭 Our Phased Rollout

We’re tackling livestock digitization in three stages:
Phase 1: General livestock tracking
Phase 2: Meat production (animal weight data-critical)
Phase 3: Milk production

Currently, our focus is on real-world data and farmer-friendly integration.

🔗 Core Value

We offer more than just cattle tracking - we’re a digital assistant for farmers:

  • Real-time health alerts via smart collars (activity + temperature)

  • Seamless integration with farm management software and hardware APIs

  • Drone-based monitoring of pasture conditions and rainfall impact

  • Actionable insights to optimize feeding, breeding, and logistics decisions

🛰️ Tech Stack & Integrations

  • Hardware: Collars to monitor movement and temperature; exploring ear tag connectivity.

  • Drones: Used for field analysis (e.g., rainfall, farm imagery).

  • Integration with different farm management hardware & existing ear tag tech

  • Data Management: Offline data collection (zip files uploaded to the cloud periodically) due to limited online connectivity for some farms.

  • Solana blockchain for traceability

🇨🇴 Colombia Snapshot

~30M cows across 630K+ farms.
<5% have over 1,000 head.
Currently we’re building for the underserved majority: small to midsize farms.

🧑‍🌾 What’s Next

We provide small- and medium-scale farmers in LATAM with free access to core features of our cattle registry, enabling them to begin digitizing animal records without upfront costs.

  • Mobile version

  • New animal dashboards

  • Hardware integrations + Solana mainnet launch

  • Scale through farmer feedback & WhatsApp-first UX for farm workers

  • Breakpoint 2025

We’re not just tracking cattle -we’re digitizing agriculture from the ground up.
Let’s build this together.
➡️ mootrack.xyz